Workshop with LSBDC: Increase Foot Traffic with Digital Marketing

Our own Serah Ridolfo and Allison Schmidt taught a two-session digital marketing workshop at the Terrebonne Folklife Culture Center in partnership with the Louisiana Small Business Development Center, Terrebonne Parish Economic Development Agency, and Terrebonne Parish Consolidated Government. In addition to learning more about life in the bayou region, we also met some pretty amazing parish leaders and small business owners.
Below are the slides from the presentation and list of resources mentioned during the workshop.
Digital Marketing Workshop Session One
Digital Marketing Workshop Session Two
Resources
- How to setup Google Analytics
- Customer Persona Creation for Small Business + Free Worksheet
- Email Marketing for Small Business
- All About Keywords
- LinkedIn Best Practices
- Online Reputation Management for Small Business
- Why You Should Choose WordPress to Build Your Website
- Glossary of Internet Terms
- Beginner’s Guide to SEO