Why Video Content Marketing Is Taking The Internet By Storm
The digital industry is vast and always changing, so how can you set yourself apart from the competition?
Having a beautiful website is great, but having video is becoming just as vital. Video content marketing is exactly what it sounds like. Instead of using your blog posts or other website pages to promote your business, you use videos. As more and more people prefer to consume media via video it’s going to become even more important as a marketing tactic.
Video Content Marketing: The Stats
According to MarTech, retail sites utilizing video were able to keep visitors attention on average two minutes longer. They were also able to convert 30 percent more and the average ticket sale was increased by 13 percent. With an optimized video, you increase your chances of being on the Google search engine’s frontpage by 53 times. Also, According to Hubspot, “After watching a video, 64% of users are more likely to buy a product online.” These percentages will only increase as videos become more essential within every aspect of media and content.
What Is Video Marketing?
Video marketing is any video used to promote a specific product/service. If you’ve ever seen a video advertisement in between watching stories on Instagram or Snapchat, that is video content marketing at work.
Recently, social media networking sites have launched multiple features that encourage the creation of video content. For example, Instagram started with increasing their video posts 60-seconds in 2016 then added 15-second Instagram Stories in 2017 and this summer they added a long-form video feature called IGTV. Also, Facebook launched 360-video, Live Video, and Facebook Stories in the past couple of years.
Why videos?
Video content marketing is engaging and personal. It allows you to tell a story very quickly and gives you the ability to connect with the viewers. This leads to you building a strong relationship between the users and your brand.
Not to mention with smartphones becoming ubiquitous, informative videos are at the palms of everyone’s hands via social media. YouTube is now the biggest social media platform for teens and adults!
The media giant, Conde Nast (the owner of Bon Appetit, Vogue, GQ, and more) capitalized on video early. They found that their longer form content, in the 15 to 20-minute range, performs the best.
With so many people turning to online videos for entertainment, television is becoming obsolete. Users prefer the ease of choosing videos online, and not needing to flip through the channels.
Video Marketing On Social Media
Users are glued to videos that connect them to brands and companies across all social media platforms. Whether it is a product testimonial, DIY, educational video, behind-the-scenes content, or industry news it can be shared on social media.
Although many adults are going to YouTube specifically, you can also reuse the same videos to share on Facebook, Instagram, even LinkedIn! Sharing the same videos on different platforms can give you even more insight into your customers. Seeing the metrics on different sites can help you choose on which channels your content will work best.
Video Content Management
If you’re diving head first into video content marketing, you’ll need to take it slow. Learn from each video to inform how to make the next one better. One strategy to implement is creating a content calendar. This will let you space out long-form, and video content throughout the month. It also helps you keep track of distributing the content across all the appropriate social media platforms.
Social media has so much to offer with video and ads! A simple improvement in this field can help take any business to the next level of marketing and beat out the competition.
What Types Of Videos Should You Create?
Create videos to inform your audience rather than to sell to them. There are various types of videos you can choose to market your products or services. For example:
- Interviews
- Live-Streaming
- How-Tos
- Presentations
- Testimonials
- Product Reviews
- Product Demos
What Is The Ideal Video Length
According to Hubspot, different social media platforms perform better with different video lengths:
- Facebook: 1 minute
- Instagram: 30 seconds
- Twitter: 45 seconds
At Get Online NOLA we love video marketing! Our clients have seen a marked benefit to choosing video over static images. Want to learn more about how video content marketing can level up your business? Let’s chat about it in a free strategy session!