Marketing Workshop Series
Introducing a two-part marketing workshop series with Get Online NOLA, NAWBO, P.O.W.E.R, ABWA, and POW.
The workshop series will be hosted at Fidelity Bank at the Metairie Road location. Both workshops will be taught by Serah Ridolfo, Executive Vice President, and Allison Schmidt, Marketing Manager, from Get Online NOLA.
Defining Your Brand – August 22nd 2019 3:30 – 5:30PM
This interactive workshop will kick start your marketing efforts by defining your brand and your customers. This practice will help to ensure that you’re spending your marketing time efficiently by connecting with your customers where they live online.
This workshop will include:
- What is branding? (Hint: It’s so much more than a logo.)
- How to build a cohesive, consistent brand.
- Customer Personas: Identify your customer’s key traits and media habits for effective marketing.
At the end of this workshop, attendees should be able to confidently define who they are as a business, who their customers are, and how to find them online.
Social Media Basics – September 26th 3:30 – 5:30PM
Social media is a must in 2019, and there is a space for every business! This workshop will define what type of client you can find on the major social media platforms. We will also cover how to differentiate your business online, and how to keep up the momentum once you get going. Topics include:
- Building a content calendar
- Budgeting for Digital Marketing & Boosting Basics
- When should I outsource my social media
Both workshops will be taught by Serah Ridolfo, Executive Vice President and Allison Schmidt, Marketing Manager, from Get Online NOLA. Learn a little more about them below:
Serah Ridolfo is the Executive Vice President of Get Online NOLA, a self-proclaimed data nerd and operations enthusiast. She combines her knowledge of running a small business with her education in marketing to help every small business, non-profit organization, and entrepreneur in Louisiana shine online. When she’s not in the office, Serah is an outdoors enthusiast and advocate for safe cycling in New Orleans.
Allison Schmidt is the Marketing Manager for Get Online NOLA. She loves to use both sides of her brain to organize, create, and execute clever copy for websites, social media, and advertisements. She uses these skills plus her marketing degree to help businesses of all kinds to expand their marketing efforts. When she’s not at work, you’ll find Allison testing out new recipes in the kitchen, crafting, or diving into a good book.