- This event has passed.
Antenna’s Paper Machine’s Branding for Small Businesses
June 25, 2019 @ 6:00 pm - 9:00 pm
In May and June, Antenna’s Paper Machine is offering a series of free workshops in branding, logo design, page layout, business card design, and website building for small business owners, writers, artists and other entrepreneurs. Space is limited!
Branding for Small Businesses
June 25, Tuesday, 6 to 9 p.m.
Branding is the visual language that defines you or your company to the public, providing the backbone for all successful marketing. Branding is the colors, typefaces, images you use to help people recognize your business. In this workshop, we will review with successful and unsuccessful examples of branding and help you create a style guide which will contain all the fonts, colors and images you want associated with your brand. You can give this style guide to designers and other people your business works with to help create all your advertising material.
Instructor: Jessica Peterson. In addition to letterpress printing and book design, Jessica has helped several small businesses design comprehensive visual branding. She got her start in branding by working for Warner Brothers on their first branding campaign for Tweety Bird.