Digital Marketing and Social Media Seminar with the SBDC
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Get Online NOLA partnered with the Louisiana Small Business Development Center for a two-part seminar on Digital Marketing and Social Media. The seminars provided business owners with an overview and hands-on demonstration of the various elements required to stand out and be “searchable” on the internet through the use of tools like social media and SEO.
Topics
Day 1: May 25, 2017 1:00pm – 4:00pm
- Intro to branding and marketing strategy
- Brand workshop process
- Key elements of developing your brand
- SEO, SEM, & PPC
- Keyword research + competitor analysis
- Google Analytics + Webmaster Tools
- Reputation management
Here are the slides from Day 1
Day 2: June 1, 2017 1:00pm – 4:00pm
- In-depth look at social media for business including demographics, ads, and content guidelines
- Email marketing best practices, tracking your marketing efforts, and campaign software